How does SEO work?
"The best place to hide a body is the second page of Google search." -- Anonymous
The mission of The SEO Company is to drive the success of companies, organizations, businesses, and products by increasing relevant and targeted traffic to your websites.
A website is the business card and the window to an organization’s credibility. Our team of experts is dedicated to helping you build that essential trust to stand out in the digital world.
Here are some statistics about the importance of a good website and an effective SEO strategy:
It only takes 50 milliseconds for a user to form an opinion about your site, which can directly impact the success of your business.
The world is becoming increasingly mobile. If your website doesn’t adapt well to mobile devices, you risk losing clients. Responsive web design is essential for SEO, as 63% of all retail browsers come from smartphones.
Engaging content and design will determine how long a user stays on a website and whether they return. These factors increase a site’s ranking in search engines. Users simply won’t return to a website after a bad experience. This can include many factors, from the loading time of images on a page to incorrect information. The user experience can never be separate from the design and content of the page.
In some situations, a website might need significant changes to improve its ranking, while other websites might just require back-end technical adjustments, not visible to the user.
The following are the website optimization steps we follow to get results in top search engines:
RESEARCH, AUDIT, AND ANALYSIS (approximately 2 – 3 weeks):
Identify and analyze keywords and phrases to get optimal results.
Review the website performance using analytics tools (client history and current status).
Evaluate the link profiles- incoming links (toxic or credible)
Audit the website: speed, URL structure, internal links, metatags, and content.
INITIAL OPTIMIZATION (2 months)
Website design recommendations (including new URLs and content analysis).
Competitor research.
Code revision and optimization.
Link renewal and elimination (rejecting toxic links and undesirable backlinks).
Directory management.
ONGOING WORK (18 months)
1. Content optimization: metatags, titles, keywords, and new content (written by us or optimized by us).
2. Link monitoring.
3. Constant performance analysis.
4. Reports about visitors, positioning, and incoming links.
5. Strategies, tactics, and services to increase traffic.
6. Copy for Google Ads and/or other services the client chooses to hire out.
